The Australian Design Awards acknowledges excellence in Australian design and innovation across all industry sectors.
The unique range of Safe-n-Sound AHR™ child car seats feature the patented Active Head Restraint technology. AHR™ technology is delivered through a

Its revolutionary design results in greater absorption and better distribution of energy during a crash, dramatically reducing the likelihood of serious injury.

For over thirty-five years, Safe-n-Sound has led the way in designing and manufacturing safer car seats for children. While the emphasis over the past thirty years has been on the reduction of fatalities, Safe-n-Sound’s design emphasis has moved to include a desire to reduce rising serious injury. The development of AHR™ was in direct response to target child head, neck and spinal injuries.

Australian Transport Safety Bureau data shows that in 2005, 38 children under the age of 7 died on Australian roads. Recent research shows that serious injuries could be as much as sixty times this number.

Mr. Jeff Darmanin, Managing Director of Britax said “While Safe-n-Sound humbly accepts the Australian Design Award as a community, we really don’t have a lot to celebrate. Far too many young Australian children are being injured unnecessarily.
Premature use of adult seat belts and incorrect fitment of car seats continue to plague our community 30 years after we started using child car seats”.

On receipt of the award, Mr. Darmanin acknowledged “Much credit goes to our loyal group of specialist retailers, who share our passion, understand our product and devote considerable time to educating Australian and New Zealand parents.”