•The spoon handle is easy to grip and shaped to work with the child's motor skills. It is short to make it easier for the children when using the spoon.

•The friction in the material makes it easy for the child to hold the spoon without dropping it.

•The BabyBjorn Spoon can be used by both right- and left-handed children. This is important since the child has, at an early age, not yet decided which hand s/he prefers to use when eating.

•The bowl of the spoon is shaped to make it easy for the child to scoop up the food.

•An indentation on the back of the spoon handle prevents the spoon from falling into the plate.

•The child's hand won't slide down the spoon handle, as the ring at the bottom of the handle will stop it.

•The BabyBjorn Spoon is designed to fit a child's mouth, while still being deep enough to eat soup with.

•The cute design makes the child like the spoon and therefore increases his/her desire to eat.

•The BabyBjorn spoon is made of recyclable and FDA approved plastic.

•The spoon is easy to clean.

•Machine washable.